Women’s healthcare services have the potential to be a significant source of growth for hospitals. This is because when it comes to healthcare, women are often the Chief Medical Officer (CMO) for their families. They are both a primary consumer and decision maker for themselves and their loved ones.
Although often overlooked, the delivery of exceptional women’s health services can establish a relationship built on trust that may generate loyalty to a healthcare system for years.
The Advisory Board conducted a survey in 2019 that revealed important considerations for healthcare providers. According to the findings:
- 61% of women prefer to continue receiving care from their gynecologist when they become pregnant. The majority of women do not seek the expertise of a new physician.
- 45% of OBGYN volumes are self-referred making OBGYN the most shopped specialty of all major service lines.
- 74% of women return to the health care system where they delivered their children for subsequent care.
- When selecting an OBGYN, most women indicated they considered the recommendation of a friend or family member to be twice as important as a physician referral.
To further illustrate the significant role of women as healthcare decision makers for their families, consider these additional statistics:
- 79% of mothers report they assume responsibility for selecting their children’s healthcare provider according to the Kaiser Women’s Health Survey.
- 77% of mothers also report responsibility for taking their children to doctor’s approintments.
- 58% of family caregivers are women according to the Centers for Disease Control and Prevention.
By demonstrating a commitment to women’s health services, hospitals can earn the loyalty of female patients. Learn how a partnership with Southern Arizona Laborists can help establish your hospital a premiere provider of women’s health.